One of the most frequent questions I hear is: "How do you come up with ideas on what to write about?" Actually, it’s easier than you may think. There are a lot of different places that blog post ideas present themselves, if you know where to look. A lot of times it’s a matter of recognizing the opportunity when it presents itself, and other times it requires a little forethought.
Here are just a few ideas on where you can find ideas for your blog…
1. Questions your customers or clients ask. One of the best ways to come up with blog ideas is to think about what questions your customers or clients tend to ask a lot. Is there one specific area of what you do or sell that your customers ask you about quite often? Discuss the question and it’s answer in a blog post.
2. Are there any interesting facts or information about what you sell that your customers would find intriguing?
3. Is there something unique happening in your industry that you want to comment on or let your customers know about?
4. Is there an opportunity to feature specific customers and the success they’ve had using your product or service? (with their permission of course!)
5. Is there a new product or service you’re launching, or have you updated an existing one? (don’t overdo it with this one or your blog will seem too self-centered)
Here are a few things you should NEVER post on your blog…
- 1. Never write about a conversation you had with a customer in a way that belittles them.
- 2. Never write a blog post that is complaining or venting about a customer.
- 3. Never post specific personal details to your blog (identity theft risk people).
- 4. Never post someone else’s work on your blog without their permission and giving them proper credit.
- 5. Never post something just to post something – make sure there’s a purpose to each of your blog posts.